With both the NBA and NHL playoffs in full swing, we've been watching a lot of sports, and in turn, a lot of American commercials. Two in particular stand out, but for completely opposite reasons.
The Craftsman automatic hammer that doesn't require you to swing the hammer. The commercial opens saying, "Logic says you can't pound a nail where you can't swing a hammer. So much for logic."
As the wife of a carpenter I'm especially interested in this, and I foresee this being a part of our household in the future.
Speed Stick deoderant that asks "What's your pit type?"
The first time I heard it I thought it was an auto racing tie-in. Nope.
It goes on to ask:
Are you kidding me?
Now, I worked in advertising for seven years so I know full well the kind of weird, strange, and "outside the box" ideas get tossed around at late-night brainstorm meetings -- especially if alcohol is served -- but we never actually pitched those ideas to our clients. And even if we did, they didn't go along with it.
Maybe they figured any kind of attention is a good thing, but I don't know. Gross.
So, I'm assuming you're all drooling over the hammer. My question for you today is... which one are you? :P