Monday, May 25, 2009

Happy Memorial Day!

With both the NBA and NHL playoffs in full swing, we've been watching a lot of sports, and in turn, a lot of American commercials. Two in particular stand out, but for completely opposite reasons.

The first:

The Craftsman automatic hammer that doesn't require you to swing the hammer. The commercial opens saying, "Logic says you can't pound a nail where you can't swing a hammer. So much for logic."

Holy cool.

As the wife of a carpenter I'm especially interested in this, and I foresee this being a part of our household in the future.

The second:

Speed Stick deoderant
that asks "What's your pit type?"

The first time I heard it I thought it was an auto racing tie-in. Nope.

It goes on to ask:

- Sweaty?

- Hairy?

- Sensitive?

Are you kidding me?

Now, I worked in advertising for seven years so I know full well the kind of weird, strange, and "outside the box" ideas get tossed around at late-night brainstorm meetings -- especially if alcohol is served -- but we never actually pitched those ideas to our clients. And even if we did, they didn't go along with it.

Maybe they figured any kind of attention is a good thing, but I don't know. Gross.

So, I'm assuming you're all drooling over the hammer. My question for you today is... which one are you? :P

16 comments:

Amy Sue Nathan said...

I don't watch sports much - except for the White Sox on occasion and even though my son has ESPN on in the family room whenever he can, so I have never seen either of these commercials!

My demographic gets Motrin, floor cleaner and over-active bladder ads.

Turkey Lurkey said...

That hammer reminds me of Homer Simpson's electric hammer.
http://www.hulu.com/watch/42334/the-simpsons-four-great-inventions

- oh, and my pits are teh aweshume! ;)

stamperdad said...

Both of these commercials accomplished their goals. Getting your attention.

Steve

Melanie Avila said...

Amy, I love how dramatic power tool commercials are. It is funny how different the commercials are on different channels. I watch a lot of TLC and know about all the new cleaning products out there.

Melanie Avila said...

Turkey, I'm glad they're doing well.

Too funny about Homer.

Melanie Avila said...

Stamper, they definitely have!! Now I can't stop thinking about stray armpit hairs on a container of deoderant, gross!

Janna Qualman said...

Hmm, I'll have to watch for those commercials.

And I'm not telling.

spyscribbler said...

I never watch commercials, but I was at my best friend's brother's house, and he had on the basketball game. We were cracking up over a Sprite commercial. Two guys ran into each other and turned into a splash of Sprite.

Her one brother said, "That doesn't make me wanna drink a Sprite."

And then we started talking about how Sprite is made out of humans, and how the commercial must appeal to the cannibals and meat-eaters, LOL.

As for me, I'm not sure I can ever drink a Sprite again. The image of two human beings making up a Sprite was a bit too powerful, LOL.

Advertising must be going through a weird trend. Kinda like music in the 70s (disco).

Melanie Avila said...

Janna, you made me laugh out loud!

Melanie Avila said...

Spy, I've seen that commercial and I also wondered how the hell that was supposed to sell Sprite. Weird. I like your take on it. :)

Nadine said...

LOL - Those commercial descriptions definitely made me giggle! I never see commercials so it was interesting to hear what was on.

Hmm... Well, let's just say I do my best not to be hairy.

Melanie Avila said...

Nadine, the first time I saw it I looked at Ibis and said, well I guess you're hairy. The man just does not sweat, at least not in that way.

*raises toast for being non-hairy*

isaacespriu said...

Man, you should see the deoderant commercials over here in New Zealand. Your one was tame! We had one a while ago that had a dude doing various activities and spraying sweat from his armpits. And then he used this deoderant and got the girl...

Melanie Avila said...

OMG! Isaac, I wrote this post yesterday afternoon and shortly afterwards I saw that commercial! It's disgusting! Sweat just POURS from him, like a fire hose. So. Gross.

But I guess it, too, accomplished it's goal. :P

Robin said...

Hahaha! I'm definitely sweaty! That is the grossest commercial I've ever heard of.

I guess it's good that Ibis never sweats, considering the weather you're dealing with!

Melanie Avila said...

Robin, I knew you'd like this. :P

Don't get me wrong -- he sweats, just not very badly.