With both the NBA and NHL playoffs in full swing, we've been watching a lot of sports, and in turn, a lot of American commercials. Two in particular stand out, but for completely opposite reasons.
The first:
The Craftsman automatic hammer that doesn't require you to swing the hammer. The commercial opens saying, "Logic says you can't pound a nail where you can't swing a hammer. So much for logic."
Holy cool.
As the wife of a carpenter I'm especially interested in this, and I foresee this being a part of our household in the future.
The second:
Speed Stick deoderant that asks "What's your pit type?"
The first time I heard it I thought it was an auto racing tie-in. Nope.
It goes on to ask:
- Sweaty?
- Hairy?
- Sensitive?
Are you kidding me?
Now, I worked in advertising for seven years so I know full well the kind of weird, strange, and "outside the box" ideas get tossed around at late-night brainstorm meetings -- especially if alcohol is served -- but we never actually pitched those ideas to our clients. And even if we did, they didn't go along with it.
Maybe they figured any kind of attention is a good thing, but I don't know. Gross.
So, I'm assuming you're all drooling over the hammer. My question for you today is... which one are you? :P
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16 comments:
I don't watch sports much - except for the White Sox on occasion and even though my son has ESPN on in the family room whenever he can, so I have never seen either of these commercials!
My demographic gets Motrin, floor cleaner and over-active bladder ads.
That hammer reminds me of Homer Simpson's electric hammer.
http://www.hulu.com/watch/42334/the-simpsons-four-great-inventions
- oh, and my pits are teh aweshume! ;)
Both of these commercials accomplished their goals. Getting your attention.
Steve
Amy, I love how dramatic power tool commercials are. It is funny how different the commercials are on different channels. I watch a lot of TLC and know about all the new cleaning products out there.
Turkey, I'm glad they're doing well.
Too funny about Homer.
Stamper, they definitely have!! Now I can't stop thinking about stray armpit hairs on a container of deoderant, gross!
Hmm, I'll have to watch for those commercials.
And I'm not telling.
I never watch commercials, but I was at my best friend's brother's house, and he had on the basketball game. We were cracking up over a Sprite commercial. Two guys ran into each other and turned into a splash of Sprite.
Her one brother said, "That doesn't make me wanna drink a Sprite."
And then we started talking about how Sprite is made out of humans, and how the commercial must appeal to the cannibals and meat-eaters, LOL.
As for me, I'm not sure I can ever drink a Sprite again. The image of two human beings making up a Sprite was a bit too powerful, LOL.
Advertising must be going through a weird trend. Kinda like music in the 70s (disco).
Janna, you made me laugh out loud!
Spy, I've seen that commercial and I also wondered how the hell that was supposed to sell Sprite. Weird. I like your take on it. :)
LOL - Those commercial descriptions definitely made me giggle! I never see commercials so it was interesting to hear what was on.
Hmm... Well, let's just say I do my best not to be hairy.
Nadine, the first time I saw it I looked at Ibis and said, well I guess you're hairy. The man just does not sweat, at least not in that way.
*raises toast for being non-hairy*
Man, you should see the deoderant commercials over here in New Zealand. Your one was tame! We had one a while ago that had a dude doing various activities and spraying sweat from his armpits. And then he used this deoderant and got the girl...
OMG! Isaac, I wrote this post yesterday afternoon and shortly afterwards I saw that commercial! It's disgusting! Sweat just POURS from him, like a fire hose. So. Gross.
But I guess it, too, accomplished it's goal. :P
Hahaha! I'm definitely sweaty! That is the grossest commercial I've ever heard of.
I guess it's good that Ibis never sweats, considering the weather you're dealing with!
Robin, I knew you'd like this. :P
Don't get me wrong -- he sweats, just not very badly.
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